︎︎︎ Creative Direction
︎︎︎ Production
I was tasked with creative direction and ideation for single rollout photo content for the upcoming Two Feet album.
Using the black and white film noir themes of the preexisting visualizers and the "Until I Come Home” music video, I wanted to immerse Two Feet's fans into the cinematic universe of ‘Shape & Form’. In line with the aforementioned music video, the photo creative clashed the film noir aesthetic with contemporary technology and life. The plot line of many film noir films can be concisely summarized as "devious people doing devious things". This aligns with the brand identity that Bill has crafted around his Two Feet persona for the past few years.
We displayed this through modern, first person POV camera shots mixed with film noir aesthetic tropes: black and white palette, chiaroscuro, etc. Each of the 3 singles had a different set up of Bill sitting at a table opposite a woman who plays the femme fatale. Because the photo is from her perspective, at times all you can see in the frame is her hands. The exclusion of the female character opposite Bill in all of these photos is a nod to the Hays Code, a production code formed in the 1930's that controlled the inclusion of "illicit" content in American films.
📷 by Shervin Lainez
