︎︎︎ Experiential Marketing
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International Marketing
︎︎︎ Event Planning
🥇 Clio Award Winning Campaign
I was a part of the small team that produced and executed both an experiential marketing campaign and an album release event for Ozzy Osbourne’s 17th solo album, ‘Ordinary Man’. In 57 cities worldwide, tattoo shops took part in the Ozzy Osbourne Global Tattoo Sale & Album Listening Event. Each shop designed Ozzy-inspired tattoos, only available on event day. Fans were able to listen to the album a day before release while getting the Prince of Darkness tattooed on their bodies forever. Each tattoo shop was sent a digital event kit that included social assets and an album visualizer to be project during the event as well as temporary tattoos for non-committal fans.
A microsite allowed fans to RSVP and get details about their local tattoo shop. Additionally, it was home to the #OzzyTattoo hashtag aggregator that collected over 1000 photos and tweets. As an alumna of the Sony Music College Marketing program, I made sure to include the department - college reps in participating cities visited their respective tattoo shops to take photos and videos that were posted to both their personal accounts as well as the verified Sony Music U social accounts. All of these posts attracted a total of 34,000 views.
On the D2C front, we re-released a vintage tour tee from the Ozzy archive in conjunction with campaign annouce day which features Ozzy’s most iconic tattoos.
